Sep 17th
“Your Other Address”: USPS launches PO box marketing test
USPS is conducting a test marketing and advertising program for PO Boxes in four markets. The test campaign — using the tagline “Your Other Address” — launched this week in Tampa, FL; Hartford/New Haven, CT; Minneapolis, MN; and Portland, OR. The campaign concludes in December. The campaign has direct mail, radio, print, Internet and point-of-purchase […]