Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association Boston, MA, March 11, 2010 — The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work […]
Mintel Comperemedia hosts webinar on future of insurance marketing communication Chicago (February 25, 2010)—Direct mail is still a formidable force in the insurance industry. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that insurance companies upheld direct mail volumes throughout 2009, despite budget cuts and the growing strength of social media. Mintel […]
CARLSBAD, CA — 02/22/10 — In today’s challenging economy, businesses are looking for an advantage to help them pull out of the recession and avoid losses, layoffs, or worse. Companies are focusing on a single task — increasing sales. To help businesses in Texas learn how to quickly implement powerhouse direct mail marketing campaigns proven […]
Card issuers increase direct marketing as economy levels out (Chicago- January 28, 2010) It wasn’t just holiday cards and catalogs filling your mailbox last month. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that in Q4 2009?for the first time in three years?credit card direct mail volume increased from the previous quarter. […]
In Haiti, efforts to feed and house earthquake victims are building strength daily, as public and private organizations coordinate the massive rescue effort. One of the principle non-government organizations assisting in Haiti is Food for the Poor (FFTP), the largest international relief and development organization in the United States. FFTP feeds millions in 17 countries […]
Dukky, a revolutionary direct response platform which launched earlier this year, combines traditional direct mail with new media technology. Based on a study conducted by the DMA, 42% of interested direct mail recipients prefer to respond to offers online. Shawn Burst, founder and direct mail pioneer, developed a suite of products to capitalize on this […]