CARLSBAD, CA — 02/22/10 — In today’s challenging economy, businesses are looking for an advantage to help them pull out of the recession and avoid losses, layoffs, or worse. Companies are focusing on a single task — increasing sales. To help businesses in Texas learn how to quickly implement powerhouse direct mail marketing campaigns proven […]
One Hundred and Nine Mailers Sent 11,000 Mailings With Intelligent Mail Barcode WASHINGTON—One hundred and nine commercial mailers can’t be wrong. That’s the number of mostly high-volume mailers who helped the U.S. Postal Service deliver one billion pieces of mail using Full Service Intelligent Mail. The milestone mailing entered the distribution network on Dec. 4, […]
Burrus Update Only in the world of postal discount fantasy can anyone justify the accompanying chart. It shows that as USPS mail-processing work hours declined from 340 million in 2005 to 250 million in 2009, the postage discounts enjoyed by major mailers increased from 9.2 cents to 10.5 cents. This is contrary to every economic […]
APWU President William Burrus Update As the Postal Service struggles with severe financial losses, postal commentators pontificate on the steps that must be taken to ensure its return to solvency. The standard line espoused by spokesmen for the major mailers is that the postal workers must lower their expectations for wages, benefits and working conditions. […]
Burrus Update Caught Like a Burglar With the Goods in Hand The union’s challenge to Postmaster General Potter to set the wages of mail-processing employees at an amount that is less than the worksharing discounts major mailers enjoy has generated some interesting responses. Some mailing-industry pundits have suggested that ending the exorbitant discounts they receive […]
The Mailers Council, the nation’s largest coalition of mailers and mailing associations, has published a new white paper that warns of United States Postal Service insolvency without significant new legislative reform. The paper suggests other non-legislative steps to avoid collapse of the nation’s postal system. The white paper is available on the Mailers Council’s website. […]
Burrus Says Postal Reform Act (PAEA) was clearly a colossal blunder Burrus Update Are Their Profits Sacred? Postal unions realize that Congress’ vote last month to give the USPS just a one-year reprieve from a crushing financial obligation means additional legislative action will be needed to help the Postal Service remain viable. So it was […]
APWU News The Postal Service’s precarious financial condition has prompted APWU President William Burrus to issue a challenge to Postmaster General Potter: Discontinue the exorbitant postage discounts that are offered to large mailers — which are currently as high as 10.5 cents per letter — and allow members of the APWU to perform all mail-processing […]
Dukky, a revolutionary direct response platform which launched earlier this year, combines traditional direct mail with new media technology. Based on a study conducted by the DMA, 42% of interested direct mail recipients prefer to respond to offers online. Shawn Burst, founder and direct mail pioneer, developed a suite of products to capitalize on this […]
PRC press release June 4, 2009 The Postal Regulatory Commission today unanimously approved the U.S. Postal Service proposal to implement a Standard Mail Volume Incentive Pricing Program. The seasonal rates are scheduled to take effect on July 1 and run through September 30, 2009. “Seasonal sales are popular fixtures in other industries and starting today, […]