USPS Planning 2012 Holiday Mobile Shopping Promotion

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WASHINGTON, July 18, 2012 /PRNewswire via COMTEX/ — Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. Postal Service is planning for online merchants this holiday season, Cyber Monday 2012 could be even better.

Designed to drive online product purchases by putting mobile-optimized promotional offers, coupons and catalogs into consumers’ hands, the U.S. Postal Service’s 2012 Holiday Mobile Shopping Promotion will offer online merchants an upfront 2 percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology — such as a QR code — that can be read or scanned by a mobile device and leads the mail recipient to a mobile-optimized shopping website. The promotion will run Nov. 7- Nov. 21, 2012.

Mailers may also qualify for an additional 1 percent postage rebate on their discounted mailings if a portion of their product orders are fulfilled via Priority Mail between Nov. 9, 2012, and Dec. 31, 2012. The 2012 Holiday Mobile Shopping Promotion is subject to approval by the Postal Regulatory Commission.

“This latest pricing incentive solidifies the Postal Service’s leadership role as a catalyst of e-commerce trade between consumers and online merchants,” said Gary Reblin, vice president, Domestic Products. “The reliability of mail to serve as the on-ramp for mobile commerce, along with the tremendous growth of mobile devices, gives online merchants a surefire way to generate sales this holiday season.

“By offering a short-term promotion linking mail and mobile devices during the key holiday purchasing timeframe, the Postal Service is providing online merchants with an incentive designed to increase industry adoption of a physical-to-digital marketing approach.”

For additional information on the 2012 Holiday Mobile Shopping Promotion, go to RIBBS. Program registration opens Sept. 15, 2012, and continues through Nov. 21, 2012. Participants must agree to partake in a survey about the promotion.

3 thoughts on “USPS Planning 2012 Holiday Mobile Shopping Promotion”

  1. Choking Tragedy Strikes APWU Family- Guffey chokes Bell’s Chicken for the Last Time
    APWU Web News Article 86-2012, July 20, 2012
    The Colorado shooting tragedy has touched the APWU Family, Cliff Guffey and Greg Bell the top heads of the APWU fell to their deaths after choking each others chickens on July 20, during a midnight tryst at showing of the Fatman movie, The Gay Blades.  police reported.

    “We are deeply saddened by this senseless act,” said APWU President Sharia Law. “Our thoughts and prayers go out to the Gumby family and to the families of the other victims,” he said.

  2. Am i the only one who remembers the last holiday season? You know, the one where ads were being delivered AFTER New Year’s Day. The one where mail trucks were backed up for miles and huge storage containers of mail were left to sit in parking lots at local post offices (that the police ticketed them for big bucks daily). Yeah, that holiday season.

    I’m sure we’re much better prepared this time around w/ all the sloppy, semi-legal consolidations we’ve made and the hordes of people who won’t be here b/c of the recent retirement offerings. They’ll be leaving just as the season starts. Nice.

  3. Are we on the same Planet? Don’t we have bigger fish to fry? What the hell is going on? I have a promotion for ya right here!

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