“Americans watching college football games and news broadcasts in the next week may notice new ads from the agency — long known for its campy messages promoting Priority Mail shipping services. Now, the “If it fits, it ships” campaign will share airtime with two 30-second spots designed to remind customers that paper mail, unlike e-mail, can’t be hacked, and that letter carriers are still providing reliable and safe deliveries to doorsteps.”
Read entire story from the Washington Post
Where’s my big incentive?