Speaking this week at National Postal Forum in Nashville, Vice President of Expedited Shipping Gary Reblin told mailers the Postal Service is in the shipping business and that shipping is key to its future.
“We want USPS to be known as much for shipping as it is for mailing,” said Reblin. “With the boom in online ordering, shipping will be an important part of the Postal Service’s business plan for the future.”
In large part because of the successful advertising campaign promoting Priority Mail Flat Rate Boxes, the Postal Service has gained market share and experienced double-digit growth in flat-rate shipping. Equally important, innovations in pricing and product design have been popular with customers.
New cubic pricing, an industry first, was introduced in January and bases shipping prices on the size of the box, not on the weight. This groundbreaking strategy has been well received by businesses and the mailing industry. To date, more than two dozen very large shippers have signed on. Cubic pricing allows shippers to reduce shipping costs and lower their carbon footprint through the use of smaller packaging.
“Just a few years ago, we had only one pricing table for all Priority Mail,” explained Reblin. “Today, we offer channel discounts, volume discounts, contracts and now cubic pricing. We will continue to innovate, continue to grow and — most importantly — continue to provide the best possible value and pricing for our customers.”
Other innovations include the Priority Mail Gift Card Envelope, which was introduced on a trial basis for the winter holiday season. It has been expanded nationwide just in time for Mother’s Day and Father’s Day, summer weddings and school graduations. In addition, Customized Packaging — which allows customers to create boxes, envelopes, cohesive packaging and address labels that are tailored to meet a customer’s specific needs — has helped the Postal Service bring in new business.
“We believe we are the best business-to-consumer solution,” added Reblin. “Through product innovations and enhanced technology, the Postal Service will continue to deliver better value at a lower cost.”
source: USPS News Link
ARE YOU BLIND? WE ARE THE UNITED STATES POSTAL SERVICE!!! OUR JOB IS TO DELIVER THE U S MAIL TO EVERY ADDRESS IN AMERICA @ NO CHARGE!!! UNLIKE UPS AND FEDEX WHO DON’T EVEN MAKE AN ATTEMPT TO GO TO THE DOOR AT SOME APTS THEY JUST LEAVE THE YELLOW SLIP ON THE MAILBOX FOR THE PEOPLE TO PICK UP THEIR PACKAGE… WHAT KIND OF SERVICE IS THAT?? I’VE SEEN THIS WITH MY OWN EYES AND ASKED THE UPS PEOPLE WHY DON’T YOU GO TO THE DOOR? AND THEY SAY DON’T HAVE TIME!!! THEIR NOT HOME ANYWAY!! I SAID HOW DO YOU KNOW? I DON’T… NOBODY DELIVERS LIKE THE USPS!!! IF YOU DON’T LIKE IT QUIT AND YOU GO WORK FOR THEM!!! SELL OUT WE DON’T WANT/OR NEED CO-WORKERS LIKE YOU ANYWAY… TO OUR MAILERS: PLEASE KEEP SHIPPING WITH US AND PLEASE KNOW THAT WE WILL WORK HARD EACH AND EVERY DAY TO EARN AND KEEP YOUR BUSINESS.. AND NO I’M NOT IN MANAGEMENT I’M JUST A REGULAR EMPLOYEEE WHO KNOWS HOW IMPORTANT YOU ARE TO THE USPS!! SO THANK YOU!!!
Nice title!How much of the market share of internet shipping have you picked up in the last ten years?We don’t see enough packages to justify an spbs machine never mind the new apps.Keep up the good work!
As I see it with the Postal Service; How about merging with UPS, FEDEX, and create a true mailing service for a new century?