“Stamps to the Rescue” promotional poster to be distributed to Post Offices and other retail outlets nationwide.
The commemorative sheet of stamps continues a half-century tradition of promoting attention and awareness of national social issues. The set features photographs of 10 shelter pets adopted through the Animal Welfare Society of New Milford, CT. The stamps go on sale April 30 following a first-day-of-issuance (FDOI) ceremony at the Academy of Television Arts and Sciences in Hollywood.
The Postal Service is working with DeGeneres — a well-known advocate for pet adoption — and Halo, a pet food company she co-owns. As its contribution to the 8-week “Stamps to the Rescue” promotion, Halo will donate 1 million meals to animal shelters across the country. “This is a subject I am extremely passionate about,” said DeGeneres. “By working together, we can find good homes for millions of adoptable, homeless and abandoned pets.”
In addition to Potter’s appearance on the show, USPS is participating in the promotion with posters and counter cards in Post Offices. From April 30 through May 14, USPS will promote shelter pet adoption with a special cancellation on its automated equipment.
“These stamps continue a 50-year Postal Service tradition of bringing attention to serious social issues of the day — one letter at a time,” said Potter. “Our hope is these stamps will encourage pet adoption and promote humane and responsible pet care.”
Anticipating the popularity of the series, the Postal Service has printed 300 million stamps — 15 million sheets — and is prepared to print more if 7.5 million sheets are sold by the end of May.
Starting today at 9 a.m. ET, information on the stamps and promotion events is available on usps.com and also stamps to the rescue.com, a microsite developed to promote the stamps.
source: USPS News Link
Make sure you see these dogs! They are really crazy! Check this: Funny Dog
To set the record straight in response to some of the negative comments that have been posted here, shelters and rescue groups do not receive any money from the sale of these commemorative stamps. They only receive attention to encourage people to adopt their next pet from a shelter or rescue group, rather than buy from a dealer, breeder or puppy mill, in which the conditions can be worse.
As with any group or organization, there will be good ones and bad ones. Many of the rescue and adoption groups that I have been involved do a great job in fostering and caring for these unwanted animals, and placing them with loving families. Some shelters have no choice but to put-down perfectly good animals due to over-crowding.
There is a problem of pet overpopulation in this country, too many good cats and dogs, and not enough homes. We live in a throw-away society and do no value the lives of the creatures we take into our homes. This is one way to bring attention to this problem and to encourage people to adopt. I am happy that USPS is issuing these stamps to support pet adoption and animal rescue, like they did a few years ago with the spaying/neutering commemorative stamps.
Thank you for once again bringing the issue of pets to the forefront (previous spay/neuter). It is nice to have the adoption message where so many will be able to see it.
USPS IS BEING USED LIKE ALL THE FOOLISH CITIZENS THAT THINK THAT THERE DONATIONS ARE GOING TO THE POOR DOGS. LITTLE OR NONE IS IN FACT GOING TO THE ANIMALS. THESE GROUPS SOLICITE SO THEY CAN FORWARD THERE AGENDA IN THE SENATE,CONGRESS AND WITH OTHER UNSUSPECTING PEOPLE THAT AS PAR THE COURSE DONT LO0OK INTO WHAT IS THE REAL TRUTH. WAKE UP AMERICAN PEOPLE AND REALIZE THESE DO-GOODERS ARE A BUNCH OF PHONIES FOR THE MOST PART!
I couldn’t agree more with the first commentor. How disgusting! It’s bad enough that the HSUS is bilking thousands of contributors out of millions of dollars with their misleading ads, and quite frankly, outright lies about what they do with their donations, but to have the government step in and help them is just a crime!
This is the single most REPULSIVE campaign the USPS has ever been a part of!
“Rescues” are the nastiest places for dogs–and its not for lack of food or adoption, but for the lack of STANDARDS of veterinary care, maintenance, housekeeping, animal husbandry, etc. Unlicensed “Rescues” are the scurge of the animal world! They’re Unlicensed Retailers and Breeders of pets under the deception of ‘rescue’! For my tax dollars to pay for this kind of criminal behavior is disgusting! (–not to mention the implied ‘acceptance’ of Ms DeGeneres’ immoral lifestyle to represent all citizens as we use our local post office.)
I see NO direction for the “one million meals” in this unlicensed, unchecked, tax-evading “industry”. But obviously the postal service didn’t have a problem with it! OY!