USPS has launched a “Back to Basics” PO Box Revenue Growth initiative. The strategy is aimed at adding $60 million in new PO Box revenue by the close of fiscal year 2010.

The initiative includes a competition. This quarter, USPS will recognize district managers, area customer relations managers and area managers of Operations Support whose area or district shows the greatest increase in revenue over the same period last year.

The first round of competition began last week and ends Dec. 31. Winners will receive gift certificates for themselves and their teams.

But the program doesn’t end with the first-quarter competition. Each quarter, USPS will introduce new contests and awards. The Special Services “Back to Basics” project team, headed by Marketing Specialist Arnetta Cobb, also is planning quarterly and monthly webinars to provide hands-on support and to recognize the previous quarter’s competition winners.

“PO Boxes are a great way to serve customers’ needs and to generate new revenue for the Postal Service,” said Nan McKenzie, manager, Special Services. “Our ‘Back to Basics’ program will help the field introduce the value of PO Boxes to the public and reduce the inventory of unused PO Boxes in retail locations throughout the country.”