The Postal Service cannot, and will not, sacrifice the excellent levels of service it provides the American public to meet its current economic challenges, PMG Jack Potter told more than 3,000 attendees at today’s keynote address at the National Postal Forum (NPF) in Washington, DC.“Despite the challenging economy, this is not a time for panic, but rather a time for us to continue focusing on the things that matter,” he said, explaining that service, affordable pricing, growth and structural changes within the Postal Service would position USPS and the mailing industry for a stronger future.

By embracing technology and constantly modifying, adjusting and consolidating its operations, the Postal Service will become more efficient and flexible — adapting to meet the needs of the American public.

Key to building for the future, said Potter, is improving communications and partnering with the mailing industry to offer business incentives and product enhancements that will generate new revenue and strengthen the power of the mail.

While USPS continues its cost-control efforts, and matching resources to workloads, Potter cautioned mailers that no business can cost-cut its way to success. Rather, the Postal Service must focus on what will help generate new revenue and improve efficiencies — both for mailers and for USPS.

This includes offering new product and pricing incentives allowed under the Postal Accountability and Enhancement Act of 2006, and simplifying the process of doing business with the Postal Service to drive growth.

Thanking DPMG and Chief Operating Officer Pat Donahoe, and all postal employees for their tremendous accomplishments in delivering service excellence and helping control costs, Potter emphasized USPS is doing what it can to help itself during the current economic crisis.

As the Postal Service continues to make changes to its operations, staffing and facilities, added Potter, USPS will have to make difficult decisions to protect its future and increase the value of the mail.

He also told NPF attendees that he is confident these actions will continue to benefit the Postal Service and the mailing industry in the future.

“The bottom line is that we’re all in this together, and we need your input,” said Potter.

source: USPS