From USPS:

The Postal Service will be using a bit of history to make history when it launches its first-ever infomercial this weekend. The thundering hooves of the Pony Express lead viewers through a series of modern day business success stories. Each story highlights an online service available at usps.com that has made shopping and shipping easier than ever for the customer

The 28-minute video premieres this weekend and will be seen on a variety of stations at various times throughout the week. Click here for a listing of times and stations and see for yourself why one happy customer says, “I can’t imagine using anyone else